This workflow was by the books! I drew up some funnels and talked about them with the rest of the co-founders. When we identified goals and prioritized our funnel, I drew up some wireframes and did a thorough pass through each step. After identifying segments and routing was clean, I roped in Vivek Venkatraman (like I always do) and we built a really great on-boarding thing. His visual sense + my ux is something that I'm really proud of. We worked really hard on this and after a lot of band and forth, many iterations and some prototypes, this is one of my favorite things we built.